Why
books?
Instantly
identifiable and recognizable
Books
have been around for a long time and in spite of digital
technology, will continue to be a significant part of our
world for some time to come.
Longevity
A book is
almost a permanent record of one’s effort or story.
It does not easily deteriorate, resulting in a literal
“shelf life” – longer than any other media.
Most people find it difficult to throw a book away, but
rather they will give them away or sell them to a used
bookstore.
High
perceived value but low cost
A
book with a cover price of $17.95 can easily have a
printing cost of less than $3.00
Publishing a business book has
a quantifiable effect
on the businesses revenue, brand, ability to generate
publicity
and marketplace buzz, and ability to generate leads.
Authors in business books
gave the following specific benefits* they received from
publishing books:
charging
higher fees
(53% indicated a strong or very strong influence from
publishing);
generating
more leads
(56% strong or very strong influence);
generating a
more desirable client base
(48%
strong or very strong influence.)
*RainToday.com:
The Business
Impact of Writing a Book;
Data, Analysis, and Advice
from Professional Service Providers Who Have Done
It,
Reasons
to Publish Books
Authority
3000 years
of history have made a book the ultimate symbol of
authority.
If you develop a book correctly,
it will set you apart from everyone else in your field,
establishing you as an authority.
People will seek you out before contacting others who lack
your status. And they won't quibble over price.
Instant Credibility
Because
it symbolizes authority,
a book can increase your credibility instantly.
In the 21st century, consumers are more skeptical than
ever.
More credibility means your prospects will be more likely
to trust and believe you.
It leads to more business much more quickly.
More Revenue
A book
can increase your revenues quickly and dramatically.
Because a book is the ultimate symbol of expertise, it can
increase your revenues even before the book is published.
You just need to know how to communicate about it.
Access to the Media
A book
becomes your ticket into an elite club of media gatekeepers
that can give you highly-credible exposure you could never
afford to buy.
The publicity you get from these media gatekeepers has much
higher credibility, has a more extensive reach, and is
essentially free.
Book authors are meeting planners' and media producers'
favorite category of guest.
Sell Without Selling
A
book can be the lowest-key, most credible salesperson there
is for your services and products.
Most independent professionals love this since
so many of them hate marketing.
The book does all the selling for you.
Multiple Income Streams
You
can recycle your book's content into higher-priced
information products and programs.
This automatically allows you to reach an
exponentially greater number of people.
In return, you generate multiple streams of income.
Jay Conrad Levinson said someone asked him how much he made
from his first Guerrilla Marketing book.
Apparently, he told them $10 Million dollars: only $35,000
from the book itself, but $9,965,000 from all the spin-off
information products.
Personal Reason
Many people
get to a point in their career
where there is a message inside them that wants to come
out.
Information publishing
is the most powerful, profitable, and time-saving business
model
there is for getting your message out to the world.
As we do that, the personal satisfaction we feel
dwarfs all the business and financial
benefits.
12 Ways
a Book Can Help Your Business
1.
Acquire and retain customers
2.
Take customer and client communications to a higher level
3.
Reach your global audience in any language
4. Reward your employees and increase their productivity
5. Train and motivate your organization
6. Enhance your customer's experience with your product or
service
7. Differentiate your products and services by adding value
8. Increase retail shelf presence
9. Kick-start a product launch
10. Arm your sales force with a truly memorable
leave-behind
11. Boost your brand awareness
12.
Cross-promote other products and services
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